How to Write a Summary of an Article? Every day, more than 12 million customers are served at KFC restaurants in countries and territories around the world.
The reason behind doing so was to give a different image rather than being seen as a fried chicken restaurant.
In making this major change the marketing strategy played a major role. Different advertising and promotional campaign helped in making this big change. The objectives of the organization determine their strategies. Corporate level strategies define the long term objectives of the organization and that determines the marketing strategies Jackson, So ultimately, corporate strategy is a broader term that includes marketing strategy in it.
Marketing strategy plays a key role in strategic planning by making the link between the business and the environment. Strategic marketing includes the study and analysis of external environment that provides the base for strategic planning.
By using this step KFC as well as other organizations can easily develop an effective marketing strategy that can support their business objectives and boost their revenue. Defining the unique selling proposition of the company Defining the target market Implementing the plan, and Controlling and monitoring the succession.
The next step includes the identification of target market. It indicates the market place where organization can find their potential customers. It also includes the analysis of market and SWOT analysis that defines the strengths and weaknesses of the organization as well as possible threats and weaknesses of the market Porter, On the basis of this analysis marketing plan is drafted.
It includes the marketing objectives and issues that determine the track of the succession of plan. This is the most important step of marketing strategy development because the effectiveness of objectives determines the entire process of marketing so while making the marketing plan well defined objectives should be there.
After drafting the plan the next step is implementation of strategy. It includes the adoption of drafted plan into real life practises. All marketing activities should be performed according to plan by focusing on objectives.
The last step is control and monitoring where managers need to control the activities according to pre determined measures and remove the errors. The effective control keep the focus of activities on ultimate goals determines the succession of strategy.
It also includes the analysis of various resources such as financial resources, human resources, different assets and technological advancement Richard and Colin, All these resources majorly contribute in achieving organizational objectives.
But on the other hand lack of any of them becomes the weakness for the organization. One of the major approaches of internal analysis is SWOT.Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
In addition to this rationale, the targeting and positioning strategy will be outlined, along with the overall marketing strategy, communications and actionable marketing plan, including costing‟s for advertising and promotion of the new venture. Vertical marketing system -contractual In order to improve the brand name of KFC in Malaysia, Singapore and Brunei, KFC restaurant should be having vertical marketing system whereby there is a contractual agreement with the concept of franchisee, Yum!
Marketing Strategy for Kfc Words | 21 Pages. Introduction. 2 Market Analysis for KFC.
5 THREATS OF KFC IN MAURITIUS. 18 Opportunities to develop and create the following in Mauritius.
20 Reasons for KFC to go overseas. 26 PESTEL Analysis. 26 Competitors Actions. 29 THE problem that KFC is facing. 29 Strategies developed to . Kfc Marketing Strategy in Mauritius KENTUCKY FRIED CHICKEN INTRODUCTION KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made .
Kfc Marketing Strategy in Mauritius KENTUCKY FRIED CHICKEN INTRODUCTION KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken.