Business Plan Executive Summary The owner of Wishy Washy is a prominent figure in the Bellville, Cape Town business district, and he hopes that his loyal business acquaintances and local friends will be a competitive advantage to him.
These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities. The Business Objectives When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to grow profitability.
It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation. The Customer The Zone Shisanyama and Carwash has been created with a clear focus on the needs of our customers.
Through a structured customer discovery process, we have validated the key customer problem as they need to create customers relationship. This is a critical issue for our selected target market of small enterprise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors We have a number of competitors within the Cleaning Servics and Restaurant market. We consider our key competitors to be: Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Why Not Shisanyama by Unique braai place and carwash.
Key Strategies Over the next 6 months our focus will be to Marketing my business daily. This task will be undertaken in the context of our broader strategy to Expand business.
These strategies are a tactical implementation of our overall business goal as outlined above. Milestones Measurement of the successful implementation of our strategies will be governed by measurable development milestones.
The milestones that will be achieved over the next 2 years are: This technology and approach is powered by HyperQuestions.
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