Levi Strauss received a U. The company employs a staff of approximately Originality — being authentic and innovative The pioneering spirit that started in with the very first pair of blue jeans still permeates all aspects of the business. Through innovative products and practices, the company breaks the mold.
The main thing I was confused about is how they are actually going about using less water. In the video it talks about how they are using less in the factory while making the jeans, but in what specific steps in their manufacturing process. The Levi effort I am looking at is their advertising efforts to reduce water by having their customers wash their jeans less often.
This ties into the opportunity aspect of SWOT in my opinion because this marketing strategy not only helps promote their new products, but also has so much opportunity in helping save water and gain more customers that support sustainability. Now, they have developed a process which uses as little as Swot levis quarter cup of water, while still producing the same product.
Not only that, but it could also save the company time, allowing them to make more products as well as save environmental resources.
It could also bring in new customers, as it has opened up its market to those who are looking to be more eco-friendly. Everyone has been so much more aware of saving the environment as of recent time and I think that it is promising for all of the people out there trying to help save our resources to see big companies doing the same.
Saving the amount of water that they are saving is a big amount when you think about how much they use it. This will draw more people do watch their videos and to go to their social media, and possibly even purchase clothing.
So, this is going to help differentiate them from the competition. They are trying to move forward with a more sustainable company to help lessen water use.
Of course, they had the opportunity to fix one of their weakness and take away a threat, but that was all possible through their strengths.
Because Levi played out their strengths, they save more money, water, and probably attracted more customers, giving them a one up on their competitors in the sustainability compartment. This sudden change makes those customers that care about sustainability feel heard while forcing their competitors to either follow as well or slow down.
The materials are still being put to use, the only thing that has changed is the water uses if I followed correctly. They also have opened doors for new potential customers who choose to support companies who go green. Along with that, most of the customers of the younger age are all for saving the environment.
This strength comes from the opportunity they have found in being able to reduce their water usage. The impact of this choice could be positively seen in their customers by gaining a small percent of the market share with people who buy environmentally conscious.
They are quickly turning this into one of their many strengths because by using less water, they are becoming an eco-friendlier company, thus promoting their brand. They explained that they used approximately 42 liters of water to make just one pair of jeans.
The same raw materials are still being used, with the main change being the water usage. According to the SWOT analysis matrix this global clothing company took the opportunity to change their current production procedures and change them to create an eco friendly brand for their company while saving millions of liters of water.
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SWOT of levis - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. Scribd is the world's largest social 5/5(3). SWOT Analysis Levi Strauss & Co Levi Strauss & Co is world’s most successful brand of clothing.
Founded in by Bavarian immigrant Levi Strauss, Levi Strauss & Co.
is one of the world’s largest brand-name apparel marketers with sales in more than countries. Levi Strauss, commonly known as Levi’s, is one of the greatest companies in the Apparels’ and garments industry. The company was founded in , by Levi Strauss himself, and is headquartered in San Francisco, in the state of California, USA.
Nov 26, · Hello everyone!! Today, let's focus on Levi's strengthts, weaknesses, opportunities and threats. After having done the SWOT analysis for more recent brands like True Religion or Guess, it is interesting to compare each of them and notice that they face similar threats (for example a lack of adaptability in a globalized context with.